Monitoring and managing online advertising is an important
task without which the money, complete designing, targeting and pricing all go
to complete waste. You can’t sit and imagine your work done with just the
designing and paying for it. Managing and monitoring the social network ads and
constant updates which require changes in your advertising. You might need to
increase the budget or bids, stop some of your ads and have a lot of work to
get the best results from your money. Here is a guide by GBOT, our advertising
company which is especially for managing and monitoring Facebook and other
social network ads. They may appear hard but once you get the hang of it you
will find how productive it is.
Make your Ads manager your Home page
You may monitor the statistics of your campaign by going to
your Ads manager which must be your most regularly visited page during the
campaign. You can get demographic information there and watch for yourself if
your ad is being viewed or not. You can also get all the information on how
much money you have spent also. Adjustments to you images, titles and also the
target audience may also be done here. The entire summary of your campaigns and
its compiled data is conveniently available to you here making monitoring your
ad easier than ever. The costs may also be monitored to make sure that you do
not reach over the budget you have fixed for advertising. You can also get
notification when you ads are approved or rejected.GBOT can help you to monitor
your campaign.
Use the Facebook reports
Your Ad manager, you have a reports tab on the left menu.
You can get a lot of reports in various different formats for better analysis
and study. All you have to do is choose the Report Type, the time range,
exports format and all. These reports help you give an in depth information
about the users which interact with your ads and this enables you to find out
how successful your targeting is.There are 4 types of reports;
●
Advertising Performance
●
Responder demographics
●
Actions by
impression time
●
Inline
interactions
The first two must be
used all the time whereas the second two can be used on certain occasions like
when you need the data to establish your further goals of campaign.
Quality over quantity
The quality of your audience must be chosen wisely and time
should be taken in selecting the target audience of you campaign. A good
strategy is to use different ads for small target groups and see the effect it
generates. The group the performs or reacts the best must be then targeted
further and the entire campaign must be recreated with that group in focus. On
a regular basis you need to monitor what
works and what does not work for your audience.
Simplify your landing page
If your ads do not perform well, small changes are needed
e.g. the image, body, target group or the type. If all this does not work your
landing page must be improved. You need to make sure that people reach to
exactly the page that represents the information related to what they clicked
on.
So, Join GBOT and make you campaign effective and easier.
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