gBot - Modern Marketing Research Tool

Online ads have become a crucial part of internet life. For the new marketers, it can be confusing getting a grab on the scope and range of online ads available. When it comes to using Google Ad-Words campaign, you can select wide range of ads formats. This variety is what makes Ad-Words greater to most ad services on hand but it can also be the cause of confusion and chaos. How you can trim down your confusion now it’s easy!!!! 

Yes you can use Gbot software, using their intelligence technology that helps you to track down over thousands of ad publishers. Therefore if you are waiting for the ideal software that you can run towards when you need to run online advertising campaigns..  

Well, display advertising is great if your advertising objective is to achieve brand awareness, or achieve a broad reach, rather than to achieve a direct response of visitor such as conversions. First we’ll go over the different types of targeting you can use with Ad-Words campaign, so you can choose which one suits your needs best. 

Make no blunder about the reality that each of the ad formats available to you is useful and efficient or it can deliver the results you are seeking. The key is to use them in best way potential to improve your probability of getting more visitors to click through to your landing page or website. Still, there are certain aspects which dictate which ad format is likely to create the best results for you in a given situation. Additionally, there are pros and cons of the ad plans available which can further make things tricky. 

This is the main ground why web experts have been unable to make a decision on which Google ad format is the champion hands down. Let’s look at the ad types or formats on offer and how they work for you.

The main thing is that there isn’t any hard and fast rule when it comes to selecting a Google ad format. The best approach is Gbot which is used to create and maintain successful advertising campaign and also combine a number of formats that increase your chances of getting more conversions. 

We know that pictures speak a thousand words. Moving images speak about 1.8 million words a minute. This is the motive why most marketers are moving away from text ads to image ads or video ads. Capturing the viewers’ interest is easier with images than with plain text ad However, this doesn’t mean that text-based ads format have lost their effectiveness. In fact, a well-written text ad can catch you the results you are looking for efficiently and more effectively than ads in other formats. 

This is where Gbot can help you to get better the efficiency of your text ads significantly. Gbot helps you to find out the top keywords to incorporate in your ads. Though the best keywords you can be added to the copy for ads of different formats, they are most significant in text-based ads. Using Gbot, you can make a text ad format much more effective or economic and engaging than it is without the right keywords. In addition, the text ad format is still considerably cheaper when comparing with video and images ads cost.

Practical guide for Facebook ads: Managing and Monitoring with G Bot

Monitoring and managing online advertising is an important task without which the money, complete designing, targeting and pricing all go to complete waste. You can’t sit and imagine your work done with just the designing and paying for it. Managing and monitoring the social network ads and constant updates which require changes in your advertising. You might need to increase the budget or bids, stop some of your ads and have a lot of work to get the best results from your money. Here is a guide by GBOT, our advertising company which is especially for managing and monitoring Facebook and other social network ads. They may appear hard but once you get the hang of it you will find how productive it is. 

Make your Ads manager your Home page 

You may monitor the statistics of your campaign by going to your Ads manager which must be your most regularly visited page during the campaign. You can get demographic information there and watch for yourself if your ad is being viewed or not. You can also get all the information on how much money you have spent also. Adjustments to you images, titles and also the target audience may also be done here. The entire summary of your campaigns and its compiled data is conveniently available to you here making monitoring your ad easier than ever. The costs may also be monitored to make sure that you do not reach over the budget you have fixed for advertising. You can also get notification when you ads are approved or rejected.GBOT can help you to monitor your campaign.

Use the Facebook reports 

Your Ad manager, you have a reports tab on the left menu. You can get a lot of reports in various different formats for better analysis and study. All you have to do is choose the Report Type, the time range, exports format and all. These reports help you give an in depth information about the users which interact with your ads and this enables you to find out how successful your targeting is.There are 4 types of reports; 

●        Advertising Performance

●        Responder demographics

●         Actions by impression time

●         Inline interactions 

 The first two must be used all the time whereas the second two can be used on certain occasions like when you need the data to establish your further goals of campaign. 

Quality over quantity

The quality of your audience must be chosen wisely and time should be taken in selecting the target audience of you campaign. A good strategy is to use different ads for small target groups and see the effect it generates. The group the performs or reacts the best must be then targeted further and the entire campaign must be recreated with that group in focus. On a regular basis you need to monitor what  works and what does not work for your audience. 

Simplify your landing page 

If your ads do not perform well, small changes are needed e.g. the image, body, target group or the type. If all this does not work your landing page must be improved. You need to make sure that people reach to exactly the page that represents the information related to what they clicked on.

So, Join GBOT and make you campaign effective and easier.